Cristiano Ronaldo was the highest-earning athlete on Instagram during the lockdown period. Ronaldo, who had 219 million Instagram followers at the time of the survey, earns an estimated £470,584 per sponsored post. During the lockdown period of March 12 to May 14, he shared four sponsored posts, bringing his earnings to an estimated £1,882,336. Lionel Messi was second, earning about £1.3 million for his four sponsored posts.
