Fans took twitter to slam Juventus’ new logo with the new design apparently “a symbol of the club’s way of living.”
Football supporters lamented the new iconic crest with a new modern and futuristic design to be unimpressive.
Meanwhile, club president Andrea Agnelli claimed the design took a year in the making: “We spent a year trying to find out what the new markets want, but also to show a sense of belonging and looking to the future.”
The Juventus logo has had a similar themed badge since the 1930s.
Black and white stripes plus a charging bull – the symbol of their home city of Torino.
The crest featured Zebra prints in 1970’s and 1980’s before returning the bull into the limelight.